Until now, you had to surf Twitter for a clip, or listen to the whole podcast to find out.

This is a question that you hear frequently it’s normal to get curious and try and find out what he said in the latest episode. 'To fall back on a cheesy comic-book phrasing, with great power comes great responsibility,' Owen Grover, former CEO of podcast app Pocket Casts, said.“Did you hear what Joe Rogan said on his podcast?” Spotify's exclusive programming added a greater responsibility for it to build better moderation into its business model, some people close to the industry say. 'Spotify is one piece and Joe Rogan is one podcaster and there's a very big problem more broadly in this space,' Valerie Wirtschafter, a senior data analyst at the Brookings Institution, said. Podcasts have often received less scrutiny than social media sites on content moderation, partly due to the open nature of the podcasting ecosystem and challenges in moderating audio. Major tech companies have increasingly invested in human content moderators as well as artificial intelligence in recent years.

Science journalist and podcaster Wendy Zukerman said on Monday that Spotify's newly-published platform rules do not go far enough to address the problem and said she would start devoting her fact-checking show exclusively to contradicting misinformation spread on Spotify. This week it said it would start adding content advisories to episodes discussing Covid-19. The dispute over Rogan's podcast adds pressure for Spotify, which does not disclose how much it spends on content review, to take a more hands-on and transparent approach to moderation. Spotify does not break out the share of advertising generated by podcasts, although its chief executive Daniel Ek told Reuters last quarter that growth was in triple digits.īut such projections may also be weighed down by the cost of moderating podcasts for misinformation or problematic content. Rogan's podcasts are usually more than one hour long and some run to over three hours, with an estimated audience of more than 10 million listeners.

Podcasts engage users for longer than music, giving more opportunities to place ads and also keeping the audience hooked. The stock has risen 12% since Rogan apologized and Citigroup gave it a 'buy' rating.

Spotify vs pocket casts